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The hanbok, a traditional Korean costume, is more than just clothing; it’s a window into Korea’s rich history and culture. During my stay in South Korea, particularly in Seoul, I had the opportunity to immerse myself in this unique experience by donning the hanbok for a day. Well, truth be told, I did this multiple times (shh 🤫!).

This fascinating experience allowed me to discover not only the aesthetic beauty of the hanbok but also its social and cultural significance in modern Korean life.

Discovery of the Hanbok

The hanbok is the quintessential traditional costume of South Korea, steeped in a millennium-old history dating back to the ancient kingdoms. For Koreans, wearing the hanbok goes beyond mere tradition; it’s a way to preserve and celebrate their cultural identity. As I visited historical neighborhoods in Seoul, such as Insadong and Bukchon Hanok Village, I was struck by the vitality and elegance of the hanbok worn by locals and visitors alike.

Cultural Significance

Beyond its aesthetics, the hanbok carries profound cultural significance. Every detail of the hanbok, from its patterns to colors, reflects Confucian values and ancient social codes. Bright colors like red, green, and blue aren’t just aesthetic choices; they carry specific meanings related to social status and age.

A Note on Cultural Appropriation

We often hear foreigners, particularly those who haven’t truly traveled or visited Korea, claim that wearing the hanbok as a tourist is cultural appropriation. In reality, it’s quite the opposite! Rest assured, Koreans of all generations are delighted to see visitors take interest in their culture beyond K-dramas, K-pop, and K-beauty. So, be curious, embrace the experience, and you’ll find yourself connecting more with the locals on the day you wear the hanbok than on other days. And don’t listen to armchair critics (just to be clear!).

Now, back to our delightful hanbok experience ⬇️

Renting a Hanbok

For a modest cost of around 20,000 won (about 15 euros), you can choose from a variety of styles and designs at rental shops located near major historical sites like Gyeongbokgung Palace and Insadong district.

I’ve tried a few and highly recommend this one:

Hanbok that day 그날그한복
Address: 36 Yulgok-ro 1-gil, Jongno-gu, Seoul
You can also make reservations in advance (especially if you want to book a professional photo session at the same time).

Why I recommend Hanbok that day: the staff is very attentive and helpful, offering a huge selection of colors and styles. The location is charming and equipped with facilities for you to take photos yourself, and the value for money is perfect.

My Personal Experience

My own experience of wearing the hanbok was both magical and enlightening. The feel of delicate fabrics and the beauty of colors transported me to another era. 

Strolling through the cobblestone streets of Bukchon Hanok Village, I felt a deep connection with Korean history and culture. The curious and smiling looks from locals added a special touch to this unforgettable day.

This experience rekindled memories of my childhood weekends spent mostly in disguise. A true passion! I used to craft my own costumes (too small, too large, sewn and unsewn) on my mother’s sewing machine. Each time, I fully embodied the character of the costume.

So, you can imagine the added dimension that wearing the Hanbok in Seoul brought to my experience. It was magical!

Story Time! Let me tell you about the moment I got my hair done. Usually, it’s a mini package in addition to the rental (2000 to 3000 won depending on the type of accessory and the level of sophistication of the hairstyle). Each time, I opted for the most comprehensive package with all the accessories. And each time… when the “hairstylist” started adding pins, clips, pearls, flowers, and sparkly things, it felt like she would never stop! It reminded me of the dating and marriage traditions in Quechua villages in Peru. For those unfamiliar, I refer you to this article on Quechua weddings and traditions in the Peruvian mountains.

If you’d like to see my Instagram Reel from my first time in a Hanbok at Gyeongbokgung Palace in Seoul, check it out.

In Conclusion, wearing the hanbok in Seoul is much more than just a tourist activity; it’s a true immersion into the soul of Korea. This unique experience creates unforgettable memories. If you’re seeking an authentic and enriching experience during your trip to Seoul, don’t miss the chance to adorn yourself in this magnificent traditional Korean costume and discover the city in a new light.

Have you ever had the chance to wear a hanbok? Would you like to try one on? Share your thoughts with me on Instagram !